What are electronic shelf labels (ESL's)

ESLs are basically a digital replication of a paper pricing ticket, but with much more functionality. Sometimes called Digital Shelf Tags, they use epaper technology (like a kindle) to display product details, pricing, promotions and discounts, QR codes, ratings and more.

What is the advantage of a electronic shelf labels?

The main advantage is that prices and product information are updated at the touch of a button, removing this arduous task from staff on the shop floor. However, there are many other cost saving and operational benefits.

How is this different to using Infrared (IR)?

Infrared requires line of sight in order to transmit information. Think about the functionality of a TV remote, it will not work with any obstacles in the way, and you must be at a reasonably close distance, with a direct line of sight. Radio frequency (RF) has much longer wavelengths, meaning that it does not require line of sight to transmit successfully; it transmits around obstacles and to a greater distance. This means the infrastructure for RF technology is minimal, with small stores only requiring a single box to be installed in the ceiling, compared to the network of wiring required for IR.

How can I ensure that the labels have been correctly updated?

Our system works on two-way communication. The reporting interface shows whether a label has been successfully updated, in the unlikely event a label update fails you'll be made aware so that it can be addressed. An automated email can also be set up notifying relevant parties if a transmission has failed.

Is the transmission secure?

Yes, a proprietary signal and protocol is used to ensure that the system is secure and efficient.

How are digital shelf labels powered?

The labels run on battery power so no wiring is required at the shelf edge.

Will the solution integrate with our existing systems?

Our Labels can integrate with any POS or ERP system, there are no restrictions with our digital pricing technology. Integration with existing systems and workflows is extremely important in order to make the solution as efficient and easy to use as possible. Each set up is managed independently to ensure that the integration is tailored to your exact needs.

Can I customize the screens to our ESL's requirements?

Definitely, as part of our standard service we will develop a range of completely customized screen templates (for example standard pricing, promo pricing, multibuy) to meet your specific pricing, promotion and branding requirements.

Q: What colors are the digital labels available in?

The label screens can display black, white or red and yellow, black and white. Any of these colors can be used as the font, image or background color on part or all of the label. The technology has recently expanded to black, white and yellow label screens as well.

How long is the digital tag battery life?

Battery life depends on the condition and size of the tags, but ESLTab generally has lifespan of 7/10 years with 2 updates/day for key size tags and 7 years for the others in normal operation-environment. It operates with low-power technology that consumes battery power only when it updates information communicated by the server. For more detailed information, please contact sales@electronicshelftags.com.