These electronic shelf labels often use electronic paper displays (EPDs) or e-ink technology, which enables low power consumption and clear visibility from various angles. Some digital shelf labels may also have additional features like built-in sensors for inventory tracking or NFC (Near Field Communication) capabilities for easy interaction with smartphones or other devices.
With NFC-enabled Electronic Shelf Labels (ESL), wrong price indication, non-transparent processes, and unsatisfactory customer interactions are a thing of the past. In retail, the NFC technology significantly adds up to standard ESLs which display the price and facilitate the stock management, by enabling price updates at any time, simplified customer interactions, reassignments, firmware updates, and much more via a simple tap on an NFC-enabled smartphone.
Using NFC, retailers can update the contents of the ESL device – such as price or information regarding special promotions – immediately, more than twice a day and without the need for an additional power source. Employees simply update the relevant content via a simple tap on their NFC-enabled smartphones. They can synchronize the prices between the cash register and the shelf to avoid delays or dissatisfied customers. The ESL can be reassigned to another product via NFC which enhances flexibility. ESL firmware updates can be carried out via NFC-enabled smartphones as well, saving time and reducing overall costs for there retailer.
Product and price accuracy
Immediate and scheduled updates
Central price control and monitoring
Secure data transmission
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